Example DEX Campaign

Example DEX Campaign: Two Incentives in 10 Minutes

What you'll build: A two-part campaign that (1) attracts liquidity providers on day one and (2) keeps your top traders competing every week.

Incentive 1 — LP Reward Program (Rebate)

Goal: Get more liquidity in your pools

Setup:

• Type: Rebate (Recurring)

• Frequency: Daily

• Duration: 30 days

• Query: New LP depositors with minimum threshold

• Reward: 10% bonus on qualifying deposits

• Distribution: Claim (72-hour window)

Your Query:

sql

SELECT 
  depositor_address as address,
  deposit_amount * 0.10 as amount
FROM lp_deposits
WHERE deposit_date BETWEEN '{startDate}' AND '{endDate}'
  AND deposit_amount >= {min_deposit}
  AND is_first_deposit = true

Why it works: Users see immediate rewards but must claim them regularly, keeping them engaged with your protocol.

Safety settings:

• Cap per wallet: 1,000 tokens

• Total campaign budget: 50,000 tokens

• Minimum deposit: $100

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Incentive 2 — Weekly Top Trader Leaderboard

Goal: Drive consistent trading volume

Setup:

• Type: Leaderboard (Recurring)

• Frequency: Weekly (resets every Monday)

• Query: Traders ranked by 7-day volume across multiple pairs

• Reward: Tiered payouts for Top 1/5/10/50

• Distribution: Claim (72-hour window after each week ends)

Your Query:

sql

SELECT 
  trader_address as address,
  SUM(trade_volume) as score
FROM trades
WHERE trade_date BETWEEN '{startDate}' AND '{endDate}'
  AND market_count >= 3
  AND total_volume >= {min_volume}
GROUP BY trader_address
ORDER BY score DESC

Reward Tiers:

• 1st place: 5,000 tokens

• Top 5: 2,000 tokens each

• Top 10: 1,000 tokens each

• Top 50: 500 tokens each

Why it works: Clear competition with predictable rewards. Traders know exactly what they're competing for each week.

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Bonus: First-Time Trader Rebate (Optional)

Goal: Smooth onboarding for new traders

Setup:

• Type: Rebate (One-off)

• Duration: First 7 days of campaign

• Query: First-time traders

• Reward: 0.5% of trading fees back

• Distribution: Claim (daily, 48-hour window)

Your Query:

sql

SELECT 
  trader_address as address,
  SUM(trading_fees) * 0.005 as amount
FROM trades
WHERE trade_date BETWEEN '{startDate}' AND '{endDate}'
  AND is_first_trade = true

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Quick Setup Checklist

1. Create Your Queries

• New LP Depositors — Filters for first deposits above minimum threshold

• Active Traders — 7-day volume across 3+ markets

• First-Time Traders — New users within first week

2. Configure Your Incentives

• LP Rebate: Daily recurring, 30-day campaign

• Trading Leaderboard: Weekly recurring, ongoing

• Onboarding Rebate: One-off, 7-day duration

3. Set Distribution Methods

• All set to Claim with 72-hour windows

• Gives users flexibility to claim on their schedule

• Reduces gas costs vs. airdrops

4. Add Safety Rails

• Per-wallet caps to prevent whales from dominating

• Total budget limits per epoch

• Query filters to exclude wash trading patterns

5. Measure Success

Track these metrics in your incentive dashboard:

• Total LP added

• Weekly active traders

• Claim rate (% of eligible users who claim)

• Cost per engaged wallet

Adjust your query thresholds and reward tiers weekly based on results.

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What You Get

Instead of building indexing infrastructure, ranking systems, claim interfaces, and analytics dashboards, you just:

1. Write your queries

2. Configure your incentives

3. Set your budgets

4. Launch

Torque handles the rest.

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Want to Expand Later?

Once these core incentives are running, consider adding:

Raffle for Long-Tail Engagement

• Randomly reward 100 users from anyone who traded this week

• Keeps smaller traders engaged even if they can't compete with whales

Direct Distribution for Milestones

• Celebrate hitting 10,000 total traders

• One-time reward to everyone who participated

Both are one-click additions once your base campaign is live.